Simon Dennis has over 20 years' experience of service delivery and continuous improvement in a variety of roles and industry sectors. He trained as a coach and coach supervisor and, as Head of Coaching at Fujitsu UK & Ireland, he established a Coaching Community utilizing internal and external coaches to meet the business need for performance improvement and provided a basis for establishing a coaching competency for the organisation. He has continued as a coaching ambassador for Fujitsu, presenting at conference and contributing to publications and professional bodies in order to promote the use of coaching for performance and particularly internal coaching as a valid and valued approach. He is married with two daughters and lives in Manchester, North-West England.